TNA launched a new campaign for Mazda 3 entitled ‘’ Mazda 3…decides who rides’’.
In the past, people used to import Mazda, and there weren’t any car service or spare parts in Egypt. Now Mazda entered the market and is part of Ghabbour Auto.

The campaign consists of 3 phases; phase one was about announcing that Mazda is on the road with Ghabbour Auto. This phase consisted of TV copy, radio copy and outdoor. It was launched in May and continued through June.  "مازدا على الطريق مع غبور"

Phase two was about communicating with Mazda owners that there are convenient car services and spare parts all over Egypt. This phase contains radio and press copies. Now we have Mazda agent in Egypt which is GB Auto.

Phase three was delivering the message that Mazda 3 chooses who drives it. This phase contains TV copies, radio copy, press copies and outdoor.

One of the TV ads presents a nerd guy, who is wearing a big eyeglasses, wants to test drive Mazda but it didn’t let him in. However the elegant and stylish guy came to look at the car, the car opened its door and accepted him. TV ads were directed by Ahmed Alaa.

The radio copy portrays the reasons behind buying a car; speed, style, or brand. As for the outdoor ads each phase has its own different billboard, with its phase message written on it. Billboards are located all over Cairo and Marina.

The Creative team was TNA GM Basel El Deeb, senior copywriter Karim Ayesh, copywriter Sevag Der Sarkissian, junior copywriter Waleed Sokkar, and account director Shahira Akel. They want to deliver that Mazda 3 decides on who rides it. The Art team was Hussein Abdel Salam, Ahmed Abu Gabal, and Moussa.

The campaign will continue till end of July.